Engineering services, namely, evaluations, appraisals and research in the fields of computer and information technology; design and development of computer software, computer systems, and algorithmic software, and design and development of computer software for use in advertising and marketing; research and development of new products for others; technical, technological, programmatic and algorithmic project studies, namely conducting of scientific project feasibility studies; design and development of computer software; rental of computer software for advertising and marketing purposes; installation, maintenance and updating of computer software; computer programming; computer technology consultancy; data conversion of computer programs and data, not physical conversion; application service provider, namely, hosting the computer software applications of others in the fields of advertising and marketing; design, creation, hosting, and maintenance of websites for others for use in the serving of advertisements; software as a service (SaaS) services featuring software for use in marketing, data analysis, the serving of advertisements, creating and uploading advertising materials, monitoring advertising campaigns, bidding on and selling physical and online advertising space, automating the process of bidding on and selling advertising space, Real Time Bidding (RTB) on advertisements, and the encryption of personal data gathered from consumers who engaged with online marketing; platform as a service (PaaS) services featuring software for use in marketing, data analysis, the serving of advertisements, creating and uploading advertising materials, monitoring advertising campaigns, bidding on and selling physical and online advertising space, automating the process of bidding on and selling advertising space, Real Time Bidding (RTB) on advertisements, and the encryption of personal data gathered from consumers who engaged with online marketing; electronic storage services for archiving electronic data; platform as a service (PaaS) services featuring software using artificial intelligence and machine learning technology to analyze the success of marketing campaigns, to evaluate customer purchasing habits, to predict the value of a customer in an online marketing context, and to calculate an appropriate bid for placing advertisements before said customer in real time; software as a service (SaaS) services featuring software using artificial intelligence and machine learning technology to analyze the success of marketing campaigns, to evaluate customer purchasing habits, to predict the value of a customer in an online marketing context, and to calculate an appropriate bid for placing advertisements before said customer in real time.

Class [038]
Communications Services

Provision of telecommunication access services; information in the field of telecommunication; communications by computer terminals or by fibre optic networks; radio or telephone communications; communication by mobile radiotelephony; providing access to a worldwide computer network; transmission of advertising content to websites and databases on the Internet via telecommunications networks; providing telecommunications connections to a global computer network; computer-aided transmission of messages and images; electronic transmission of data and information; providing of access to computer databases on the internet via electronic communication media; teleconferencing services; transmission of electronic mail; providing telecommunications connections between computers, namely, server-to-server calls allowing the connecting of websites on the Internet into an advertising network

Class [035]
Advertising, Business & Retail Services

Advertising and promotional services for others; advertising services; business management services; business administration; direct mail advertising services; computerized file management; organization of exhibitions for commercial or advertising purposes; analysis and consultancy relating to the impact of advertising on electronic communication networks, namely, analysis and consultancy services relating to the optimization of consumer engagement with advertisements that are displayed on electronic communication networks; marketing consultancy services in the field of website traffic optimization; targeted marketing services and publicity agent services; conducting marketing studies; market research relating to advertising; providing of information relating to provision and rental of advertising space; business organisation; auctioneering; arranging and conducting of online auctions for the purchase and sale of advertising; value-added reseller services and business management services, namely, distributorship services in the field of online advertising space; business management services relating to the purchase and sale of online advertising; advertising agency services and advertising management services, namely, managing advertising for others via electronic communications networks and the internet; purchase and rental of advertising space for others; distributorship services in the field of online advertising space; copywriting for advertising and promotional purposes ; drafting and publication of publicity texts; dissemination of advertising matter; development, creation production, and post-production of advertising content; providing online marketplaces for sellers of goods and or services; compilation of data into computer databases; management and compilation of computerised databases comprised of data of consumer spending and shopping behaviour, updated in real-time; systemisation of data into computer databases; updating and maintenance of data in computer databases; provision of commercial information from online databases in the fields of advertising, marketing, and consumer behavior; business advisory services in relation to marketing and advertising strategies; tracking and measuring the performance of advertising campaigns for others; collection of business information related to retail habits, spending habits and the identification of categories of shoppers; consultancy regarding advertising communication strategies, namely, determining whether advertising results measurably increased website traffic; provision of an online market place for buyers and sellers of goods and services

Class [009]
Computer & Software Products & Electrical & Scientific Products

Downloadable software for use in business analysis, namely, software for advertising and marketing purposes; downloadable computer software for monitoring, searching and retrieving information on websites for advertising and marketing purposes; downloadable software for creating advertising and marketing campaigns, and tracking and managing consumer engagement with such campaigns; downloadable computer programs that make use of algorithms in order to optimize traffic and viewership of advertising and promotional campaigns; downloadable computer programs for displaying advertisements on electronic communication networks in response to the characteristics of users with access to electronic communication networks; downloadable computer programs for statistical analysis and audience rating for advertising and marketing purposes; downloadable computer software to enable businesses to create, upload, edit and then track advertisements placed on the internet; downloadable computer software for collecting, analyzing, and managing access to databases; downloadable computer software to automate the content of online advertisements based on characteristics of the individual end user and/or groups of end users; downloadable computer software to predict the value of a customer in an online marketing context and to calculate an appropriate bid for placing advertisements before said customer; downloadable computer software for real-time-bidding for advertisements (RTB); downloadable software for the integration of artificial intelligence and machine learning in the field of big data, namely, software for predicting the performance of audience-targeting, personalizing, and assessing and collecting data on the performance of, advertising and marketing campaigns using artificial intelligence and machine learning; downloadable computer software for creating, tracking, and monitoring the performance of advertising and marketing campaigns on television; downloadable computer software for delivering advertisements to internet-connected devices; downloadable computer software for predicting the performance of audience-targeting, personalizing, and assessing and collecting data on the performance of advertising; downloadable software for use in advertising, namely, software for collecting, managing, processing, and analyzing data related to advertising campaigns and consumer behavior; downloadable software for advertising, namely, machine learning software for predicting shopping behavior, providing shopping recommendations, and customizing targeted advertising based on consumer behaviors and preferences; downloadable software for embedding online advertising on websites; downloadable software for embedding advertising within videos or broadcasts; downloadable software for renting advertising space on websites

Mark Details

Serial Number

No 79333410

Mark Type

No Service Mark

Attorney Docket Number

No 148529-4001

44D Filed

44D Current

44E filed

44E Current

66A Filed

Yes

66A Current

Yes

Current Basis

No Basis

Description of Design Search

The mark consists of the stylized letters CRITEO in orange.

Legal History

Status Date	Action Taken
03^rd Oct 2023	FINAL DECISION TRANSACTION PROCESSED BY IB
08^th Sep 2023	FINAL DISPOSITION PROCESSED
08^th Sep 2023	FINAL DISPOSITION NOTICE SENT TO IB
06^th Sep 2023	FINAL DISPOSITION NOTICE CREATED, TO BE SENT TO IB
06^th Jun 2023	REGISTERED-PRINCIPAL REGISTER
06^th Jun 2023	NOTICE OF REGISTRATION CONFIRMATION EMAILED
21^st Mar 2023	PUBLISHED FOR OPPOSITION
21^st Mar 2023	OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
21^st Mar 2023	NOTIFICATION PROCESSED BY IB
01^st Mar 2023	NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

CRITEO

Classification Information

Class [042]Computer & Software Services & Scientific Services

Class [038]Communications Services

Class [035]Advertising, Business & Retail Services

Class [009]Computer & Software Products & Electrical & Scientific Products